Creating the right visual image for your company is a vital part of promoting your product in the modern business world. Of course, the product is what defines your business, but customers do like to be able to identify with the people behind the product, too. Consequently, companies are now very keen to use business portraits to present the human side of their business. As a Derby photographer I’ve been called on several times recently to provide corporate headshots and other portrait photographs for local businesses. Some companies prefer to have a location portrait as this can create a more informal look, where others opt to have a photo shoot with studio lighting and a white backdrop for a professional image. [Read more…]
Every so often a commercial photography job comes along which is a little out of the ordinary. I was recently contacted by Origination, the Derby-based marketing agency, to carry out a location shoot of a sporting nature. It transpired that the location was in Darlington and the job was to photograph the team members of Middlesbrough FC wearing their new season’s strip. The team is sponsored by Adidas, so the shoot had to be carried out with careful attention to presenting the clothing in the best light, and to make the players look appropriately heroic. [Read more…]
As a freelance photographer based in Derby I take on a wide range of jobs, including commercial photography. The work can come in many forms, but the main requirement is that the job precisely meets the brief, and is delivered on time.
These actor headshots were taken for Derby actress Ava Scott’s portfolio. I’ve tried a few different treatments on them in Adobe Lightroom, my preferred image editing program. For straightforward correction and retouching I find Lightroom is faster and more logical than Adobe Photoshop. It’s interesting how a shift in tone or contrast can make such a difference to the mood of the shot.In the first photo I’ve done a basic edit to correct for white balance and exposure then done a little retouching to smooth out the skin and brighten the eyes. Digital photos always require this kind of work as what comes off the camera always looks a little “flat”. The other photos show how it’s possible to create subtly different effects by adding grain, manipulating the colour balance or simply converting the image to black and white.
Ava is now based in Hollywood while she completes a drama course – I can’t claim that my actor headshots played any part in her progress, but it’s great to know that she’s doing well.