Creating the right visual image for your company is a vital part of promoting your product in the modern business world. Of course, the product is what defines your business, but customers do like to be able to identify with the people behind the product, too. Consequently, companies are now very keen to use business portraits to present the human side of their business. As a Derby photographer I’ve been called on several times recently to provide corporate headshots and other portrait photographs for local businesses. Some companies prefer to have a location portrait as this can create a more informal look, where others opt to have a photo shoot with studio lighting and a white backdrop for a professional image. [Read more…]
Their faces are larger than life-size, lit dramatically and looming out of the darkness. They could be actors in a stage play, but in fact are strangers photographed on the street, caught as they walk into the pool of light created by the photographer’s flash gun positioned overhead. They all have the slightly blank expression of people walking through a crowded street, and have been caught unawares by Philip Lorca DiCorcia’s camera. [Read more…]
When everyone is carrying a camera how do you find a different angle?
The arrival of the Olympic Torch in Derby brought thousands of people out onto the streets, all hoping to witness this historic event happening on their doorstep. There were choices to be made – to wait for it to pass near your home, or go to one of the designated “event” locations. In Derby this meant the Market Place and Darley Park. [Read more…]
Just to follow on from the last post, here’s an example of how perspective control can be used to tidy up a photo: I was shooting derelict buildings in Derby and even with a 24mm lens had to tip the camera up to get it all in. The result was a shot where the building appears to be leaning backwards, with noticeable converging vertical lines. [Read more…]