As a freelance photographer based in Derby I take on a wide range of jobs, including commercial photography. The work comes in many forms, but the main requirement is that the photos precisely meet the brief, and are delivered on time.
Commercial photography on location
As an example, here are some commercial photographs produced for Aganto, a company based in Stoke on Trent, but with a national reach.
They supply temporary buildings for industry, the emergency services, supermarkets, etc. and require a constantly updated supply of high quality photographs of their buildings actually being used by clients across the country.
The Photography Brief
It’s essential to have a clear brief, particularly when working in commercial photography, in order to understand what type of photos are needed and what they will be used for.
Aganto’s Marketing Manager always provides clear instructions for the shoot, along with directions to the site and security clearance when necessary. The nature of the business dictates that the company doesn’t require anything too clever or “artistic”: the main stipulation is that the photographs show the buildings clearly, to demonstrate to potential clients the size and shape of the structures.
Shooting on Location
The different locations can present some challenges in terms of viewpoint, and sometimes I find that my subject has been squeezed between other buildings in such a way that I can’t get a good clear shot of the whole structure.
The nature of shooting on location is that you are at the mercy of the weather, and of course the client would prefer to see their buildings looking their best on a nice sunny day! When possible I will wait for the right conditions, or at least a break in the clouds.
Selecting The Final Images
I shoot as many images as I can in the time available, including front, side and back views plus interiors and details of construction, and then pass a set of previews to the Marketing Manager for approval. Once a final selection has been agreed it is time to edit the photographs – apart from ensuring the correct pixel dimensions and file size for use on the website, it’s a case of making sure that the colour balance is correct, there are no unsightly objects to detract from the appearance of the building, and that the overall impression is positive.
The final, high quality photographs are then sent to the company via DropBox or on CD, and are put on file for use on the website and in marketing material.
Commercial Photography For Your Company In Derby and the Midlands
I am accustomed to shooting product shots, photographing industrial installations and working on location when necessary. I aim to have a fast turnaround with the photos, and understand the importance of meeting deadlines. Click here for more information on commercial photography in Derby, or contact me today on 07709 269577.
