What is product photography, and why do you need it?
Firstly, to answer my own question: what is product photography? Essentially it’s a branch of commercial photography which is about representing a product both accurately and attractively. The resulting photos are often used in catalogues and on websites, or for advertising purposes. Their importance in selling or promoting goods shouldn’t be under-estimated.
It’s the light, stupid!
One of the key factors in photographing any product is getting the lighting right in order to show off that particular object most effectively. There are no hard and fast rules about this – each job is different but as a rule most subjects look better if lit with a soft light (i.e. no harsh, direct lighting). At its simplest this can be natural light from a window, although many professional photographers prefer to use flash for consistency. There are products such as light tents that provide gentle, all-over lighting for the all-important eBay product shot, but again professionals would probably opt for a soft-box or umbrella for controlled directional soft lighting. [Read more…]